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Mercedes-Benz crafts CG spots using collaborative VR tech

Dive Temporary:

  • Mercedes-Benz debuted a marketing campaign, “What Makes Us,” all the way through the Masters golfing event that celebrates the logo’s inventions and is constituted of six 30-second TV spots, in step with a information free up.
  • Two of the ads, “First Is Perpetually” and “Can not Is a Problem,” are solely CGI and have been created in a “digital international.” Mercedes-Benz applied collaborative digital truth device Nu Design with Atom View generation, which enabled its manufacturing groups to paintings in combination in actual time throughout North The usa as even though they have been provide at the identical set. The automaker mentioned this sort of generation “allows a complete new manufacturing paradigm.” 
  • Mercedes-Benz used the similar generation to exhibit the Mercedes-AMG Venture ONE Hypercar. Different commercials within the marketing campaign, which used to be created with Merkley+Companions, come with “Cussed is Invincible,” “Tricky Is Value It,” “Curious is Incurable” and “Fearless is Gasoline.”

Dive Perception:

Mercedes-Benz is the newest automotive logo to include generation like VR to create visually-driven ingenious that displays off automobile options. Whilst consumer-facing VR stories are gaining popularity, Mercedes the usage of the generation to collaborate at the manufacturing of its commercials in actual time underscores how there are a number of B2B packages that may make stronger workflows and open new ingenious probabilities as smartly. 

Shoppers proceed to reply to interactive and immersive commercials and advertising and marketing content material, and extra auto manufacturers are on the lookout for techniques to make use of rising tech to trap customers into dealerships.

Porsche just lately started piloting an interactive haptic advert structure for public media installations and retail. It lets in customers to customise other fashions of its cars by the use of mid-air haptic cues that may be delivered with out the will for gloves. Sellers can use the generation for virtual product placements and to create virtual showrooms. 

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