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John Hancock, Spotify team for running-focused playlists ahead of Boston Marathon

Dive Temporary:

  • Existence insurance coverage corporate John Hancock is increasing its Boston Marathon sponsorship via partnering with Spotify to create customized playlists and be offering motivational pointers from the John Hancock Elite Athlete Workforce, a information unlock introduced. 
  • The Run Elite Playlist we could trainees set the tempo and period in their run and get entry to songs that fit their working taste which might be created via a member of the Elite Athlete Workforce. Customers too can get entry to a customized playlist according to their listening conduct. 
  • One of the most athletes that experience created customized playlists and recorded working pointers come with Olympians and marathoners Shalane Flanagan, Meb Keflezighi, Desiree Linden, Molly Huddle, Tatyana McFadden, Sara and Ryan Corridor and Dathan Ritzenhein. 

Dive Perception:

John Hancock’s partnership with Spotify we could the insurance coverage corporate lengthen its 2018 Boston Marathon #TogetherForward marketing campaign via focused on runners with curated playlists that fit their private types and listening conduct. The corporate is positioning the marketing campaign so to assist runners meet their targets all the way through the rigorous coaching within the lead as much as the marathon — the kind of instructive, sensible and lifestyle-focused advertising that customers increasingly more price over passive emblem promoting. 

Different entrepreneurs have began to leverage custom designed playlists on Spotify as the net track streaming provider continues to end up widespread, together with via 71 million paid subscription contributors. Diageo-owned Smirnoff vodka previous this month teamed with the platform to release an Equalizer API that analyzes customers’ listening conduct to discover the selection of male as opposed to feminine artists they have got listened to over the last six months. The characteristic then gives up a custom designed playlist that represents musicians of each sexes similarly. 

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