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IAB: Direct brands snap up larger share of growth

Dive Temporary: Shopper class enlargement is transferring to direct manufacturers which might be focused round direct person relationships and agile provide chains that may serve customers’ evolving wishes, with such manufacturers displacing the oblique manufacturers that experience ruled the U.S. financial system for generations, in step with new Interactive Promoting …

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Honda awards personalized video trophies on Facebook, Twitter

Dive Temporary: Jap carmaker Honda started a focused social media marketing campaign for folks to recognize their pals’ achievements and nominate them on Fb or Twitter for customized awards movies, comparable to “largest armchair quarterback” or “absolute best undiscovered singer,” in step with a press release shared with Advertising Dive. …

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GM, P&G and others cut Winter Olympics TV ad spending

Dive Temporary: Common Motors, Proctor & Gamble and AT&T, the highest 3 greatest advert spenders within the 2014 Wintry weather Olympics, are anticipated to chop their promoting buys for this yr’s video games, The Wall Side road Magazine reviews.  Declining viewership of the Olympics, adjustments in media intake, much less …

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