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How marketers can find and convey true brand purpose

Editor’s Observe: The next is a visitor publish from Mike Leiser, leader technique officer and senior spouse at Prophet. When emblem executives come to us with what they believe is a positioning downside nowadays, we usually have a completely other analysis. Typically, it is a function downside. Positioning round a …

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‘Let me Entertain you’, Brands Should say

The odor of freshly flooring espresso. The style of your favorite tortilla. The texture of a brand new guide to your fingers. There are some reports the interweb can’t be offering. As other people, we’ve 5 senses for a reason why (should you forget about not unusual sense): to peer, …

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