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WPP’s bad week worsens as it loses HSBC

Dive Transient: Banking and fiscal services and products large HSBC has moved its world media industry from WPP’s Mindshare to Omnicom’s PHD, The Drum reported. The account is price an estimated $400 million.  PHD gained the industry after a assessment that started in January and got here briefly after Leanne …

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Paramount Network, NowThis revise Wikipedia pages to spotlight gender imbalance

Dive Transient: To advertise its new dramedy sequence “American Lady,” Paramount Community partnered with social information writer NowThis on a Wikipedia edit-a-thon with the forged of the display, co-executive manufacturer Kyle Richards and different particular visitors, in keeping with a information unencumber made to be had to Advertising Dive.  The WikiWomen …

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IPG consolidates 2 agencies under refreshed Reprise brand

Dive Temporary: IPG Mediabrands, the media control and knowledge department of advert large Interpublic Workforce, introduced in a press unlock that it’s bringing two of its businesses, Mediabrands Society and Ansible, underneath the Reprise umbrella to create a brand new, full-service media advertising and marketing unit. IPG Mediabrands created the company to …

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Will location-based marketing change in the era of GDPR?

The usage of location-based advertising and marketing is on the upward push within the U.S., pushed via information and generation enhancements, even though the ecosystem has been consolidating because it matures whilst the upcoming closing date for the Ecu Union’s new GDPR laws has raised questions for distributors and entrepreneurs. Regardless …

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My Experience at Creative Click Media

Being an intern is now not about being unpaid and overworked. Interns which might be used as an organization lackey and fetching coffees are a factor of the previous. Interning at Ingenious Click on Media has proved to be an integral and precious a part of my paintings enjoy. As …

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